New to Asheville? Introducing Your Local Wine Expert

The mountain air is different here in Asheville. Crisp, invigorating, full of possibility – much like the perfect glass of wine. As you settle into your new mountain home, you're probably discovering all the things that make Asheville special: the vibrant arts scene, the world-class culinary experiences, the outdoor adventures waiting around every corner. At Metro Wines, we're here to add another layer to your Asheville experience by being your trusted guide in the world of wine.

Just like you, we’re drawn to Asheville's creative spirit and vibrant community. We understand the excitement of starting fresh in this beautiful mountain town, and we've made it our mission to create more than just a wine shop – we've built a community hub where wine enthusiasts and curious newcomers alike can explore, learn, and connect.

Located in the heart of downtown Asheville, Metro Wines brings together an expertly curated selection of wines from around the world with the warm, personal service you'd expect from a local mountain town. Our intimate shop space invites exploration and conversation, while our extensive selection ensures you'll always find something new to discover. Whether you're hosting your first dinner party in your new home, searching for the perfect bottle to enjoy on your porch while watching the sunset over the Blue Ridge Mountains, or looking to start your own wine collection, we're here to help you find exactly what you're looking for.

A Personal Touch in Every Pour

Remember walking into your favorite neighborhood shop where everyone knew your name and your preferences? That's the experience we create at Metro Wines. Our approach is simple but profound: we listen, we learn, and we guide you to wines that match your taste and budget. No wine snobbery here – just genuine enthusiasm and expertise shared in a way that makes everyone feel welcome.

Picture this: You walk through our doors, perhaps a bit uncertain about where to start. Instead of facing overwhelming walls of wine alone, you're greeted by a friendly face who asks about your preferences, your past experiences with wine, and what you're looking for today. Maybe you mention enjoying a crisp white wine you had at a local restaurant last week but can't remember the name. We'll help you identify it or find something similar that you might enjoy even more. Or perhaps you're planning a dinner party and feeling overwhelmed about wine pairings. We'll walk you through options that will complement your menu perfectly while impressing your guests.

Our shop may be intimate in size, but our selection is anything but small. We've carefully chosen each bottle to represent the best of both traditional and emerging wine regions. From elegant Burgundies to innovative North Carolina wines, our shelves tell the story of wine through carefully selected bottles that offer exceptional value at every price point. We pride ourselves on carrying wines you won't find in chain stores, each selected for its quality and character.

Meet Your Wine Guides

At Metro Wines, expertise isn't just a buzzword – it's the foundation of everything we do. Our team brings decades of combined experience in the wine industry, and we're passionate about sharing our knowledge with you. We believe that buying wine should be an experience, not just a transaction, and our staff's expertise makes that possible.

Our team members regularly participate in tastings, seminars, and continuing education to stay current with the latest developments in the wine world. This commitment to ongoing learning means we can offer you the most up-to-date insights and recommendations. Whether you're curious about the emerging natural wine movement, interested in exploring biodynamic wines, or wanting to learn more about traditional winemaking methods, we have the knowledge to guide your exploration.

We're particularly proud of our ability to demystify wine without diminishing its magic. Have questions about why some wines age better than others? Curious about the difference between Old World and New World wines? Wondering what "terroir" really means? We love these conversations and welcome questions of all kinds. Our goal is to help you feel confident in your wine choices while continually expanding your knowledge and palate.

Join Our Case Club: Your Key to Wine Adventure

As a new Asheville resident, you're probably looking for ways to become part of the community. Our Case Club is more than just a subscription program – it's a gateway to wine exploration and a community of fellow wine lovers. Let us paint the picture of what membership brings:

First, there are the tangible benefits. Case Club members enjoy significant savings on case purchases, whether you're mixing different bottles or stocking up on your favorites. But the real value goes far beyond the discount. You'll receive priority notification when rare or limited-quantity wines arrive, ensuring you don't miss out on special offerings. You'll get first access to special orders, allowing you to secure those hard-to-find bottles you've been searching for.

But perhaps most valuable is the access to exclusive tasting events and educational opportunities. As a Case Club member, you'll receive invitations to intimate tastings with visiting winemakers, priority registration for our educational seminars, and special access to our most exclusive wine dinners. These events offer opportunities to deepen your wine knowledge while connecting with fellow enthusiasts who share your passion.

We've designed the Case Club to grow with you as your wine journey evolves. Whether you're just starting to explore wine or you're a seasoned collector, the program offers benefits that will enhance your wine experience. Many of our Case Club members have formed lasting friendships through our events, creating a community that extends beyond the walls of our shop.

More Than Just a Wine Shop

We understand that wine is about more than what's in the bottle – it's about creating connections and memories. That's why we've developed a robust calendar of events that bring our community together throughout the year. These gatherings offer opportunities to expand your palate, meet fellow wine enthusiasts, and become part of Asheville's vibrant food and wine culture.

Our evening tastings have become a beloved tradition in the community. These aren't stuffy, formal affairs – they're casual, educational, and fun gatherings where you can sample new wines while chatting with neighbors who share your interests. Each tasting has a theme, whether it's exploring a particular region, comparing different styles of the same varietal, or discovering unusual grape varieties you may have never encountered before.

Throughout the year, we organize special events that showcase the intersection of wine with other aspects of culture. These might include:

• Wine and cheese pairing workshops with local artisanal cheese makers, where you'll learn the principles of pairing while sampling delicious combinations. 
• Seasonal wine dinners featuring collaborations with local chefs, where each course is thoughtfully paired with wines that complement and elevate the cuisine. 
• Educational seminars focused on specific regions or wine styles, often led by visiting winemakers or wine professionals who share their firsthand knowledge and experiences.

These events do more than just educate – they create opportunities for connection and community building, something we know is particularly valuable when you're new to an area.

Your Wine Journey Starts Here

Whether you're furnishing your first wine cellar or looking for tonight's dinner pairing, we're ready to help guide your selection process. Our approach combines extensive knowledge with personal attention to help you find wines that excite you. We pride ourselves on asking the right questions and really listening to your preferences, ensuring that every recommendation is tailored to your taste and budget.

Expert Guidance for Every Occasion

Planning a special event in your new Asheville home? We offer personalized consultation services to help you select the perfect wines for any gathering. From intimate dinner parties to large celebrations, we'll help you choose wines that complement your menu and impress your guests – all while staying within your budget.

Our event consultation process is thorough and personalized. We'll discuss your menu, guest list, and budget to ensure we're recommending the perfect wines for your occasion. We can help you calculate quantities needed, suggest wines that will please a variety of palates, and even provide guidance on serving temperatures and glassware.

Our expertise extends to gift-giving as well. Whether you're looking for a housewarming present for new neighbors or a special bottle for a celebration, we'll help you select something memorable. We understand that choosing wine as a gift can be intimidating, but our knowledge and experience make it easy to find the perfect bottle for any recipient and occasion.

A Selection That Surprises and Delights

While our shop maintains an intimate, approachable atmosphere, our selection rivals that of much larger stores. We've cultivated relationships with suppliers and wineries around the world to bring you both classic favorites and exciting discoveries. Our inventory includes wines from well-known regions like Bordeaux, Tuscany, and Napa Valley, alongside offerings from emerging regions and innovative producers.

We take pride in our selection process, choosing each wine for its quality, value, and ability to tell a unique story. Our relationships with importers and distributors allow us to offer wines you won't find in chain stores, including small-production wines and limited releases. We regularly rotate our inventory to include seasonal selections and new discoveries, ensuring there's always something exciting to explore.

Your Neighborhood Wine Resource

As you settle into Asheville life, we want to be your go-to resource for all things wine. Beyond our retail selection, we offer a wealth of knowledge and services tailored to life in the mountains:

1. Wine storage advice specifically tailored to Asheville's climate, helping you protect your investment and ensure your wines age gracefully. We understand the challenges of storing wine in a mountain environment and can provide guidance on everything from simple storage solutions to custom cellar design.
2. Seasonal pairing suggestions that incorporate local ingredients and regional specialties. We work closely with local farmers markets and food artisans to stay current with what's available locally, allowing us to recommend wines that complement the seasonal bounty of the mountains.
3. Information about local wine events and festivals, helping you connect with the broader wine community in Western North Carolina. We maintain strong relationships with local restaurants, hotels, and event organizers, allowing us to keep our customers informed about exciting wine-related happenings in the area.
4. Connections to Asheville's vibrant food and beverage community. As active participants in the local food and wine scene, we can help you discover restaurants with exceptional wine programs, introduce you to local wine professionals, and connect you with other resources to enhance your wine experience.

Visit Us Today & Stay Connected

Located in the heart of downtown Asheville, Metro Wines offers easy access and convenient parking. Our central location makes it simple to incorporate a visit to our shop into your downtown activities, whether you're showing visitors around town or just running errands.

Our website features an events calendar, blog posts about wine education and news, and information about our current selection. We also maintain an active social media presence where we share wine recommendations, event photos, and tips for enjoying wine in the mountains.

Welcome to Asheville, and welcome to Metro Wines – where finding your perfect wine is always an adventure worth taking. Whether you're just beginning your wine journey or continuing a lifelong passion, we're here to be your trusted guide, reliable resource, and welcoming community. Stop by today at 169 Charlotte Street, Asheville, and discover why Metro Wines has become Asheville's favorite wine destination.