In a New York Times article titled "The Pleasures of Processed Wine," author Bianca Bosker offers an opinion on Big Box Wine which discusses additives and the possibility of labeling wines much like any other prepared food.
Excert from the article:
Maybe they’d want purplish wines with blackberry aromas, or low-alcohol wines in a pink shade. Whatever it was, there was no feature winemakers couldn’t engineer.
Wine too full of astringent, mouth-puckering tannins? Add Ovo-Pure (powdered egg whites), isinglass (fish bladder granulate) or gelatin. Not tannic enough? Replace $1,000 oak barrels with stainless steel and a bag of oak chips (toasted for flavor), tank planks (oak staves), oak dust (what it sounds like) or a few drops of liquid oak tannin (pick between “mocha” and “vanilla”). Cut acidity with calcium carbonate. Crank it up with tartaric acid. When it’s all over, wines still missing that something special can get a dose of Mega Purple, a grape-juice concentrate that has been called a “magic potion” for its ability to deepen color and fruit flavors.
More than 60 additives can legally be added to wine, and aside from the preservative sulfur dioxide, winemakers aren’t required to disclose any of them.
Entire article HERE.
Response from The Asheville School of Wine @MetroWines:
We’d like to add a couple of thoughts to the article “The Pleasures of Processed Wine” in the March 19, 2017 issue of Sunday Review in the New York Times.
You don’t need to buy a wine laced with chemicals to enjoy a tasty wine at a low cost. There are plenty of wines around the consumers’ average purchase price of $9.89 that will please wine “newbies,” as referenced in the article, that don’t contain the 60+ additives legally allowed in wine, at least in our wine shop. The article mentioned a few of the less alarming ones like fish bladders and mega purple. But the article did not reference the synthetic chemicals like plastics and pesticides that are also used.
One simple solution is to require wine labels to disclose all ingredients just like labels on any other processed food or beverage. The information will be there to inform all who wish to read it.
We encourage you to shop additive free, quality wines @MetroWines. And we encourage you to ask questions about the contents of the bottle. Hey, it's your body!