Sideways at 10
Letter to the Editor, Wine Blog, Metro Wines,
What happened to me? I am from Bordeaux. I am Merlot. Hear me roar! Because of my flexibility, my softness, my fleshiness, amiable personality, I have always been a bit of a blender, perhaps more often than I might have liked, but I was also always a powerful varietal performing solo all over the world. I am a runway model, a beautiful inky purple color living glamorously and stunningly beautifully amidst a chaise lounge of leaves. Even my name is gorgeous. According to many, "Merlot" is a derivative "merle," French for blackbird. And yes, I know what you are thinking, Cabernet Sauvignon always had more star power, more clout than me. I accept that. I know who I am. I was happy to stand back and let Cabernet go through the door first, take credit. I could do that because I always knew who was really in charge. I am the most widely grown grape in France! And in Bordeaux, Cabernet is nobody, nowhere without me. I am Merlot. Hear me roar!
So, life was good. In fact, very good. Until that day in 2004. I just didn't see it coming. Who would have thought that a movie, an indie movie at that, could derail an extraordinary, centuries old career? How could a simple movie with an unknown lead actor turn me into a has been overnight? Damn you "Sideways!" You sent me swirling through space like Sandra Bullock in "Gravity." I lost my status, my name on the A-list, my name at the top of the A-list!, lost ground, lost my own gravity. Not so much in sales, I maintained my audienece but I lost prestige. You know it and I know it. But no more. Tis a new day. I am the the Joan d' Arc, the Harriet Tubman, the Susan B. Anthony, the Audrey Hepburn, the Sacajawea, the Serena Williams, the Princess Diana! of the wine world. I am Merlot. And I am back. Hear me roar!
(Credit to Kendal Klein for selecting Merlot as the Lonely Grape. Credit to Andy Hale for his thoughts on "Sideways." Writing on behalf of Merlot, Gina Trippi)
THIS JUST IN: USA Today: October 7, 2014
"Sideways at 10: Anybody for a nice glass of merlot?"
The article discusses the line that stirred controersy and many say, shot a hole in the merlot market. Movie wine snob, Miles, played by Paul Giamatti responded to to the offer of a glass of merlot: "If anyone orders merlot, I'm leaving. I am not drinking any xxxx merlot!" So we visit the issue again. And today we offer a twist on merlot, a bottle of the varietal from Spain with a touch of petite verdot. USA Today article here: