Give Back with Purple Cowboy
This is the time of year when we look to wineries that *** Give Back ***
That said, our BIG RED this week
is Purple Cowboy!
Every year, Purple Cowboy does a Paso Robles Blend to battle breast cancer and support research.
"A rich, full-bodied wine with aromas of crushed red berries and cherries, notes of cola and cinnamon, and a hint of earthiness. Berry flavors explode in the mouth with cinnamon and cassis in the mid-palate leading to slight cocoa powder tannins on the finish."
$12.99 at Vivino. $13.99 at wine.com. $14.97 at Wine Chateau.
*** $11.99 @MetroWines ***
So, now it's math. Could be that the "portion of the proceeds"
at a higher price will outweigh the take from quantity sales.
But logic and experience says shoppers will choose the lower price and buy more.
Dark red with hints of purple. Aromas of ripe plum, cherry and cassis are accented with cola and vanilla. Tastes Like: Dark red with hints of purple. Aromas of ripe plum, cherry and cassis are accented with cola and vanilla.
Again, $13.99 at wine.com. $11.99 @MetroWines!
Purple Cowboy creator and Wine Sisterhood founder, Terry Wheatley, is a breast cancer survivor and the Purple Cowboy wines she created have long given back to Tough Enough To Wear Pink.
Terry co-founded Tough Enough To Wear Pink in 2004 with the idea that cowboys would wear pink at the Wrangler National Finals Rodeo on one night of the competition to raise awareness. The idea took off and Tough Enough To Wear Pink is celebrating its 14th anniversary in 2018. To date, $26 million has been raised at rodeos and western events to support families facing breast cancer,
early detection and research. The goal is $50 million by the 20th anniversary. A portion of the sale of each bottle goes to Tough Enough To Wear Pink.
*** GIVE BACK ***