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Metro Wines Asheville, NC

Asheville Brew Blog

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Lou Collichio came to Metro Wines with twenty eight years of experience in the spirits industry. He started his career in New Jersey first managing a small wine shop and then working for a chain of discount beer, wine, and liquor stores as a beer buyer and assistant store manager. After moving to Asheville in 2006, Lou worked for both Greenlife Grocery, and Whole Foods as a beer and wine buyer. His passion for all things craft beer started at the dawn of the American craft beer movement and has continued unabated to this day.

Lou says he is a "recovering musician." We haven't heard his music yet but what we do know is that Lou has stories! He plans to share some of his greatest hits with us and you on "Brewing UP a Storm" our beer blog. did you know that Lou was in a 7th grade play with James Gandolfini and lou stole the show? Stay tuned!


Anita Riley is the cellarman at Mystery Brewing in Hillsborough, NC and continues to blog for "Brewing Up a Storm." She holds the title of Certified Beer Server through Cicerone, USA, and is a native of WNC.

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The Color of Beer, etc.

Below is a posting by The Smithsonian in Washington DC for an event called "The Color of Beer." It sounds great! Can't go? Talk the color of beer and all things BEER with Lou Collichio of The Beer Department @MetroWines!

You can also chat Lou up about cider and sake.

The Smithsonian Program:

What links science, history, art, and culture? Color. An exhibit organized by Smithsonian Libraries now on view at the Natural History Museum journeys through collections—from chemistry to catalogs, colorblindness tests to couture—to look at color in a new light.

You may not realize it, but color is an important part of evaluating beer. We use all five senses when tasting the beverage, and the visual cues are most often our first impression. Appearance—from the beer’s color to the amount of foam to the glass it’s served in—leads us to make certain assumptions, either consciously or unconsciously, about what we can expect before we even take a sip. These assumptions have an impact on how we perceive the taste and smell of the beer, ultimately affecting our overall enjoyment.

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Audra Gaiziunas: Brewed for Her Ledger

It’s no secret that WNC’s economy is closely linked with the beer industry. Asheville has sprung up as a brewing center on a national scale thanks to Oskar Blues, Sierra Nevada, and New Belgium putting down roots here and calling it “home”. While tourism is still the driving force for our regional economy, beer tourism is no small player in that category. But don’t take my word for it. When it comes to numbers and beer, Audra Gaiziunas knows a thing or two about a thing or two. She cut her teeth in the beer industry with a little brewery called Dogfish Head seven years ago. “I was working as a pricing consultant for Caterpillar, selling machinery such as skid steer loaders, mini excavators, and backhoes. In short, it was the kismet of the right place, right time, right skillset, and right personality type. I, along with 276 other accountants, applied for the Controller position at Dogfish Head. After two phone interviews, I was one of two people flown up to Delaware for the final round of interviewing, and lo and behold, I got it. To this day I thank Sam and Mariah Calagione for taking a chance on a gal who had no beery numbers experience. They opened a huge door for me. I was drawn to brewing due to its culture and lifestyle. I felt I could be myself without compromise in this industry. I could work hard, create awesome spreadsheets, and improve our processes while sporting pink hair, listening to techno, and shooting rubberbands at my coworkers. Work hard and play hard. I'm very highly extroverted, so being in front of a computer all day just wouldn't work out for me.  Nothing traditional has ever really worked out for me.....at least I'm consistent when it comes to that. I abhor the status quo and am always looking to improve things. Thus, I grasped the opportunity to improve the operational infrastructure of a brewery, an area I noticed immediately as a weakness in our industry.”

Since then she’s moved on to offer a variety of financial services to breweries across the country from her home base in Asheville. “I own Brewed For Her Ledger, which is my own consultancy. I work with both startup and existing breweries and cideries by writing and vetting business plans and pro formas, implementing financial and inventory management software, designing custom-tailored charts of accounts, training owners and staff on bookkeeping and process flow, conducting valuations on existing breweries, and acting as a project manager throughout buildouts and expansions. I also conduct operational audits, observing how information flows through the brewery and ultimately lands on the financial statements, seeking out and eliminating inefficiencies, omissions, and inaccuracies. I'm a basically a one-stop shop offering c-suite (CEO/COO/CFO) services on a fractional basis at a rate startup and small breweries can afford.” She has worked with breweries in our area such as The Wedge, Bhramari, Green Man, Asheville Brewing, Frog Level, and Heinzelmännchen as well as several breweries in Charlotte, Raleigh, Durham, and Greensboro.

Audra is also the national treasurer for The Pink Boots Society, a professional group for women in the brewing industry, as well as Mountain Ale and Lager Tasters (MALT), a homebrew club in Asheville. When we spoke, Audra had just gotten back to Asheville for the weekend. She’s been flying to Baton Rouge, LA every week to serve as the interim CEO of Tin Roof Brewing Company while they are undergoing expansion. Tin Roof was recently granted the opportunity to create the first officially licensed beer for LSU.

I wanted to know what excites Audra about the Asheville beer economy. “People ask me all the time about the Asheville Beer Bubble. We certainly haven’t reached anything like that yet. As long as you can create something new or provide a new experience, there is unlimited potential for growth in this industry. The only limit is your imagination. As long as you can provide a sense of place tied to a local community, the possibilities are endless.” She went on to mention the education that North Carolina offers to people entering the brewing industry. AB Tech, NC State, ASU, Rockingham Community College, Blue Ridge Community College, and Nash Community College all offer professional training with a variety of focuses within the field. “These education programs are raising awareness of Asheville and North Carolina in general on a national level. Companies want to be here because they know we can provide skilled employees.” In addition to a skilled labor force, Audra points to NC’s friendly legislation and even more friendly legislation coming down the pike soon as another example of how we are drawing new business to our area either through east coast expansions of established breweries or by entrepreneurs choosing to open a brewery in their neighborhood.

With all of this growth, Audra and Brewed for Her Ledger have no shortage of work. I asked her what she sees down the road for herself and her business. “I'd love to add a few people to my team in the areas of bookkeeping and financial project management as I continue taking on larger, more involved roles at growing breweries. Who knows what's next after that? I'm not much a planner. I'm more of a journey versus destination gal. As the craft beer industry continues to evolve, the services I offer will as well. Currently I'm focused more on conducting a greater number of brewery valuations for acquisitions and exits, but who knows what will happen after that? The surprises are all part of the fun.”

To help her reach these goals, Brewed for Her Ledger has just been chosen as one of seventeen businesses to participate in the fourth cohort of ScaleUp WNC, which provides intensive growth strategy development and implementation assistance to businesses in the Mountain Biz Works area.

To learn more about Audra and Brewed for Her Ledger visit http://www.brewedforherledger.com/

To learn more about ScaleUp WNC visit http://www.mountainbizworks.org/business-planning-start-ups-entrepreneur-classes-coaching/scaleupwnc/

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Friday Beer Tasting - In "Session"

Friday Beer Tasting - In "Session"

Join us TONIGHT, Friday, at Metro Wines, 5-7pm, for some thirst-quenching beers. 

According to old English standards, a "session" beer contains between 3-4% alcohol by volume. Despite this definition, this is an often debated subject. In this article (https://www.beeradvocate.com/articles/653/) Beer Advocate tries to clarify.

Two of the three beers we are tasting tonight meet the requirements of a session beer. The final beer featured is new in the store and there is no way I could keep it off the taste tonight. So come on down for a FREE taste and start your weekend off right. Sieze summer and don't let go...the PUMPKINS are coming!

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Friday Beer Tasting - Painting the Town Red

Friday Beer Tasting - Painting the Town Red

Painting the town red...with RASPBERRIES!

Join us tonight, July 22, at Metro Wines, 5-7pm for our Friday Beer Tasting. FREE!!!

 

PISGAH RED DEVIL

"This 9% Belgian-style ale was originally brewed to commemorate Pisgah's 200th batch. Packed with over one pound of cherries and raspberries per gallon, the Red Devil balances delicately between tart and not-too-sweet."

 

EPIC BREWING LIL' BRAINLESS RASPBERRY

"Lil' Brainless® Raspberries is an easy drinking canned version of our big, bold 22oz. bottle of Brainless® Raspberries crafted especially for those who seek bright, fresh, and real raspberry flavors in a convenient size. We brew exclusively with natural raspberry puree, which gives this beer its unique pink color as well as hints of raspberry bubble-gum, sweet fruit jam, and pleasant dryness that makes this beer perfect for easy going affairs, indoors or out."

 

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Friday Beer Tasting - Mystery Brewing

Friday Beer Tasting - Mystery Brewing

This Friday, July 15, 5-7pm at Metro Wines, Jessica Arvidson of Mystery Brewing, joins us as we taste some of our favorite Mystery brews. 

Lockwood’s Retreat-West Coast IPA- 5.6% A big, hoppy, American style IPA. Millennium, Columbus, Zythos, and Chinook hops blend with a sweet, malty palate with strong honey notes for a classic American IPA. Everything you want in a hoppy beer.

Papa Bois-Citrus Foreign Extra Stout- 7.3% The Caribbean has a long tradition of sweet, fruity stouts that are delicious and refreshing in hot weather. While continuing that tradition, we’ve upped the ante on refreshing by adding lemongrass and fresh lemon zest.

Queen Anne’s Revenge- 5.0% Carolinian Dark Ale. This beer is a darker version of an English-style IPA, showing off the soft bitterness of traditional English hops balanced with the richness of roasted malt.

Jack Thorne-London-style Porter- 5.0% A smooth, classic London-style porter with currents of dark caramel, chocolate, espresso, and even a light wisp of smoke.

 

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