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The Color of Beer, etc.

Below is a posting by The Smithsonian in Washington DC for an event called "The Color of Beer." It sounds great! Can't go? Talk the color of beer and all things BEER with Lou Collichio of The Beer Department @MetroWines!

You can also chat Lou up about cider and sake.

The Smithsonian Program:

What links science, history, art, and culture? Color. An exhibit organized by Smithsonian Libraries now on view at the Natural History Museum journeys through collections—from chemistry to catalogs, colorblindness tests to couture—to look at color in a new light.

You may not realize it, but color is an important part of evaluating beer. We use all five senses when tasting the beverage, and the visual cues are most often our first impression. Appearance—from the beer’s color to the amount of foam to the glass it’s served in—leads us to make certain assumptions, either consciously or unconsciously, about what we can expect before we even take a sip. These assumptions have an impact on how we perceive the taste and smell of the beer, ultimately affecting our overall enjoyment.

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