Who Makes the Wines Piedmont Imports?
Common traits overshadow the differences. The farms we work with value character, nature, and truth. They work land with knowledge from tradition and decision-making filtered through 1,000s of hours among their vines, learning up close.
Our portfolio strives to be deep, not broad. The variations that abound in wines produced by hand between one farmer and the next are key to our learning process and are a big part of where the fun is in this endeavor.
We share an emotional, at times irrational bond with these people and their wines. We care about their success, and see value in who they are and what they do. But mostly it’s in the bottle: our love comes from the wine, the same experience you have tasting the wines. So maybe your feelings will be close to the same.
About Founder and Owner of Piedmont Wine Imports, Jay Murrie: (pictured)
I started Piedmont Wine Imports in 2012, to bring small farm organic European wines to America. After 13 fun-filled years in independent wine shops, I wanted to get out into the countryside, to find wine that would slightly increase the quality of what was available in America.
There are still finds! As years have passed we’ve traveled more miles than I maybe anticipated at the beginning of this dream job. Maybe I just don’t like a crowd. Leaving the trade shows and finding the one-lane gravel roads up to some isolated hillside farm, remote enough to hear nature surround you from the moment you turn off the car, this became my day at the office. It feels right. To meet grandparents and parents and pets, to see livestock and compost and tentative steps toward future plans, this approach brings us a better understanding of what we are selling to our customers. We become partners in the lives and dreams of the farmers we represent. As their spokespeople in America, this small slice of understanding makes it easier to do our real jobs, to be their advocate. It also builds friendships: we don’t work with jerks! Or generally speaking, middlemen. We prefer farmers, characters, funny, hardworking, inquisitive, real humans.
It’s all very personal at this stage. When it comes to the wines we import, it’s my goal to make zero compromises. Piedmont Wine Imports can skip mediocrity and collect wines we’d share with our friends and family, made by farmers who we’d invite to dinner.
I love how Piedmont Wine Imports changes. Every year our mission statement moves a little. It feels like glacial change. Scrutinizing, tasting, looking at the horizon and discerning where we best fit on the wine map: today we have a small team of smart wine professionals tinkering with what Piedmont Wine Imports is. It brings me optimism, also makes me feel a sense of urgency. I have to be sharper, more aware of our terrain to remain a relevant part of what we do. The people I work with give me freedom, they keep it from feeling like work.
Served at popular restaurants and sold at specialty shops around North Carolina.
Contact for Metro Wines: Gina Trippi
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