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2020 Wedding Trends, The 70s, Dogs and Sustainability

by Erin Jensen for USA Today

How about shedding something old and trying something new for your nuptials? 

Experts say couples are committing to putting their personal touch on their wedding day, forgoing things that were once seen as traditional for what feels true. Rethinking registries, white dresses and wedding parties are among this year's trends. There is also a focus on the health of the planet and guests.

Etsy trend expert Dayna Isom Johnson deemed 2020 "the year of purpose" as she sees shoppers "making choices that stretch beyond just a pretty thing. It really has meaning and has a deeper purpose."

Lauren Kay, executive editor at The Knot, describes those preparing to walk down the aisle today as "really thoughtful," adding "they feel less pressure to have that kind of traditional wedding, the one we imagine when watching 'Father of the Bride.' They’re really looking to do it on their terms."

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Kay advises not to be intimidated by this trend, as "You don’t have to have a carbon-neutral footprint wedding."

Some of her suggestions include recycling flowers, nixing an RSVP card in lieu of an online response, upcycling decor or working with bartenders who utilize reusable straws and avoid single-use plastics. 

Efforts toward sustainability can also be made when purchasing fashion accessories like cufflinks from recycled materials or vintage veils and rings, says Isom Johnson. "Purchasing vintage is an act of sustainability because you’re not adding more to the world, you’re simply breathing new life into something that was once popular from decades past," she says. 

A disco ball can add glam to a reception.
 

The '70s are coming back

Isom Johnson says the essence of the decade may be seen in a color palette, lettering or in disco-inspired decor.

"This is where that nature-inspired moment can happen as well," she adds, mentioning the possibility of a flower crown "that has really been modernized and kind of amplified."

Suiting is here to shine

Isom Johnson sees power suits, which may be donned at the rehearsal dinner, reception or ceremony, as "a nod to feminism" and a "very fashion-forward" choice. It's also another opportunity for a bride to inject her personality.

Kay has noticed a shake-up for suiting when it comes to color and fabric selection, noting people are choosing bold colors, fabrics such as velvet and unexpected patterns. 

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Wedding parties depart from tradition

"This is when you’ll see them incorporate every single person and potentially a pet that’s close to them," explains Isom Johnson, mentioning gender-bending titles like groomswoman or man of honor. Having a best dog is also a possibility.

Searches on Etsy for bridesman items saw a 171% increase in the past six months, according to Isom Johnson. Queries for bestwoman items jumped 72%.

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Pairs rethink food and drink

The food and beverage menu gives couples another opportunity to add personality. Kay says food offerings may reflect heritages or commemorate special occasions like a first date, or be a dish they consistently prepare at home.

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